X-CAGO’s Archive ExPress™ is an Enterprise Content Management Platform, (ECM Platform). Archive ExPress successfully captures, stores, retrieves, publishes, distributes and syndicates content items from both Print Media (newspapers, magazines, books, catalogues, etc.) as well as Digital Media.
Repurposing of content is one of the fastest growing revenue streams in the Media Industry. Archive Express allows publishers to:
Archive ExPress excels in supporting large numbers of concurrent users browsing the Archive simultaneously as well as the capacity to store millions of content items, with new content being added on a daily basis. X-CAGO’s track record of implementations, mission-critical segmentation processes and Gold-Support services has made Archive ExPress into a world-renowned ECM Platform.
Every Digital Archive implementation is set-up to fit the needs and wishes of the publisher. For example, some archives hold 5 different publications, whilst others hold over 200 different publications. Some archives hold 300,000 content items, whilst others hold over 20,000,000 content items.
Archive ExPress’ back-end can accommodate multiple user-interfaces intended for a specific audience. This, for example, can include a user interface for just internal users (editors); to the additional creation of a user interface for their subscribers and B2B users. Interface examples include:
These users get full access to all the publications stored within the Archive.
These users are allowed to search the entire archive and can see all the different publications. Supplying the editorial team with access to a Digital Archive can save time and money and increases editorial productivity.
These users can only see the last (or more; depending on the agreed to parameters) issue of the publication they are subscribing to. Offering the capability to access an older issue of a publication has proven to be very attractive to subscribers, and can therefore be lucrative for a publisher.
X-CAGO can also digitalise the backlog of a publication(s). The back-log can be processed irrespective of whether the editions are available in PDF’s, hard-copy editions, or when they are available on Microfilm. Many archives, previously only available on paper or microfilm are literally brought back to life by full-text access thereby allowing publishers to tap into new revenue streams.
B2B revenues can be readily realised with the support of Archive ExPress. For example, publishers can work together with media monitoring companies like LexisNexis and Meltwater, or create B2B streams via the Profiler Software Suite (when deployed). This is referred to as Syndication. Syndication ought not focus on one title and/or the newest edition, but across the content spectrum.
Being a publisher and right holder of niche-market magazines provides a major advantage. Dominik Grau, Chief Innovation Officer at Ebner Media Group has explained why content from niche markets is so relevant. He says:
“The niche battle is here and it has only just begun. Publishers and corporations alike re-niche their content to be the no. 1 in any given area beyond mass topics. Why? Because niches deliver consistent growth.” (FIPP)
Different subscription models can be implemented to support sales and marketing strategies.